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The parts nobody writes down

Operating models, rubrics and session plans for running go-to-market work with agents. No forms, no gates, and no statistic we cannot point at the source of.

Report9 min readUpdated 16 Aug 2026

The GTM Agent Operating Model

How to divide go-to-market work between people and agents without ending up with a pile of plausible documents nobody can use.

  • The four ways work can be handed to an agent, and when each is right
  • The three kinds of GTM work, and why only one of them delegates cleanly
  • The review contract: what a human must keep, stated as rules
  • The failure modes, named, so you can spot them in week two
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Framework7 min read

The Agent Deliverable Standard

Eight checks that separate an agent output you can send from one that merely reads like you could.

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Playbook8 min read

The Briefing Playbook

Why agent output disappoints, and the five-part brief that reliably fixes it.

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Workbook6 min read

The First 90 Minutes

A working session that turns a company website into a go-to-market plan you would actually run.

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Why none of this is behind a form

A gate buys an email address and loses the reader who would have quoted you. These are written to be read, linked and cited, including by the AI answer engines your buyers now ask first. If one of them is useful, use it, whether or not you ever become a customer.

The blogShorter pieces: how-tos, teardowns and notes on what we shipped.The glossaryPlain-English definitions for the vocabulary this category keeps inventing.