For sales and revenue teams
Research that arrives before the call, not after
Reps do not skip account research because they do not value it. They skip it because it costs forty minutes and the call is in ten.
What is actually hard about this
Preparation loses to volume every time
Given a choice between one researched call and three unresearched ones, the incentive structure picks three. That is a rational response to how the target is set, and no amount of coaching changes it.
Sequences get written once and decay quietly
The sequence that worked in March is still running in October against a market that moved. Nobody rewrites it because nobody owns rewriting it.
The objection handling lives in one person's head
Your best rep knows exactly what to concede in the first two minutes against each competitor. That knowledge is not written down anywhere a new starter can find it.
What changes
The agents named below are the ones that actually do this work, from a fleet of 50.
Account research, per account, before the call
What they do, who signs, what changed recently, and the specific reason to reach out now. Delivered as something a rep can read in ninety seconds rather than a twenty-page dossier.
Battle cards that concede something
Where you win, where the competitor genuinely wins, and what not to say. A card nobody believes is a card nobody opens, so the honest concession is the part that makes it usable.
Sequences written from a reason, not a template
Built around an observable trigger, with a stated stop condition so a failing trigger does not get misdiagnosed as failing copy.
Deal inspection without the pipeline meeting
Health scoring against what is actually known about a deal, and the next best action for the ones that have gone quiet.
A sensible first month
Not a rollout plan. Just the order that tends to work.
- 1Week oneBuild the world, then have your best rep review the competitor section. Their corrections are the battle cards.
- 2Week twoRun account research on the ten open opportunities that have gone quietest. Prepared re-engagement beats new outreach at this stage.
- 3Week threeRewrite one sequence, and write down its stop condition before you launch it.
- 4Week fourConnect the CRM so research writes back to the record instead of living in someone's notes app.
Where most sales teams start
The Team plan
Seats for the front line, one world for the brand they all sell, and enough credits for per-account work rather than per-quarter work.
15,000 credits a month · 5 seats · 5 worlds. Your first world is free and needs no card.
Questions this raises
Will this write emails that sound like a robot?
It will if you brief it with a topic. The outreach agents are built to refuse to invent a trigger, which means they will ask for a reason to reach out rather than fabricate one. That is deliberate, and it is the difference between a sequence and spam.
Does it connect to our CRM?
HubSpot, Attio and Apollo connect natively, with a separate credential per client if you run several. Agents can search records, log notes and move stages, and they say so when they are working from memory rather than live data.
What about compliance and claims?
You set what may not be claimed as part of the world, and it applies to every agent. Anything an agent cannot source, it flags rather than fills.