From URL to Full GTM in 24 Hours: The Orbitable Quickstart
Going from URL to full GTM execution in 24 hours means pasting your website address into Orbitable and having AI agents research your business, build your competitive intelligence, create your content, and launch campaigns — all before your next morning coffee. This quickstart guide walks through exactly what happens at each stage.
Hour 0-1: Paste Your URL and Watch Your World Build
The process starts with a single action: entering your website URL into the Orbitable command centre. From that moment, agents begin working.
What Happens Immediately
- Scout agent crawls your website — extracting products, features, pricing, team info, and brand voice
- Atlas agent builds your company profile — industry, positioning, target market signals
- Radar agent begins competitive research — identifying your top 5-10 competitors
- Blueprint agent starts drafting your ICP — using industry patterns and your existing customer signals
The World Model Materialises
Within 30-60 minutes, your "world" begins forming in the command centre. Think of it as a living intelligence hub that every agent draws from:
| World Component | What It Contains | Updated By |
|---|---|---|
| Company Profile | Products, value props, brand voice | Scout, Atlas |
| Competitive Landscape | Competitor positioning, pricing, gaps | Radar |
| ICP Definition | Target firmographics, personas, scoring | Blueprint |
| Market Intelligence | Industry trends, buyer behaviour | Scout, Mosaic |
| Content Library | Existing content analysis, gaps identified | Scribe, Indexer |
You can watch this build in real-time from the dashboard. Each component appears as it completes, giving you a live view of your GTM intelligence materialising.
Hour 1-4: Talk to Your Agents
Once the world model has its initial data, you can start talking to any agent directly. This is where Orbitable feels different from any other tool — you are not configuring settings or filling out forms. You are having conversations.
First Conversations to Have
- Ask Atlas: "What does our ICP look like based on what you've found?" — review and refine the auto-generated ICP
- Ask Radar: "How are we positioned against our top 3 competitors?" — validate the competitive analysis
- Ask Oracle: "Draft our core messaging framework" — review and approve positioning
- Ask Scribe: "What content should we create first?" — get a prioritised content plan
Refining the World Model
Every conversation refines the world. When you tell Atlas "we actually focus on mid-market, not enterprise," every other agent immediately incorporates that correction. The Dispatcher routes your messages to the right agent, and responses update the shared intelligence.
Common refinements in the first session:
- Correcting ICP criteria ("we don't sell to companies under 50 employees")
- Adjusting brand voice ("we're more informal than what you picked up from the website")
- Prioritising segments ("DACH market is our focus for Q2")
- Adding context the website does not reveal ("our biggest differentiator is implementation speed")
Hour 4-8: Add Your People
Orbitable gets more powerful with your team involved. Add team members and assign them to relevant squads.
Role Mapping
| Team Member Role | Primary Squad Access | What They Do |
|---|---|---|
| Founder / CEO | Strategy, all squads | Set direction, approve positioning |
| Marketing Lead | Content, Growth | Review content, manage campaigns |
| Sales Lead | Sales, Intel | Approve outreach, refine targeting |
| SDR / BDR | Sales | Run prospecting, manage sequences |
| Content Creator | Content | Review and refine AI drafts |
| Customer Success | Customer | Manage health scores, expansion |
Each person gets their own command bar to talk to agents within their squad access. The shared world model means everyone is working from the same intelligence.
Hour 8-16: Launch Your First Missions
Missions are coordinated multi-agent workflows. Instead of talking to one agent at a time, you launch a mission and multiple agents execute in parallel.
Starter Missions to Launch
- Content Engine — Scribe writes 5 blog posts, Herald creates 15 LinkedIn posts, Indexer optimises for SEO, all published to your channels
- Outreach Campaign — Blueprint identifies 50 target accounts, Cipher maps buying committees, Vanguard launches personalised outreach sequences
- Website Audit — Sentinel runs a full CRO audit on your site, scores every page, generates a prioritised fix list
- Competitive Brief — Radar produces detailed battle cards for your top 5 competitors, delivered to Sales squad
Mission Progress Tracking
Each mission shows:
- Which agents are active and what they are working on
- Progress percentage and estimated completion
- Outputs as they are produced (you can review drafts mid-mission)
- Quality scores against framework rubrics
Hour 16-24: Review, Refine, Go Live
By hour 16, your first mission outputs are ready for review. The last 8 hours are for refinement and launch.
Review Checklist
- [ ] Review and approve the ICP document
- [ ] Validate competitive positioning against your knowledge
- [ ] Review first batch of content for brand voice accuracy
- [ ] Check outreach sequences for tone and personalisation quality
- [ ] Review CRO audit findings and prioritise fixes
- [ ] Confirm all team members have access and understand their squads
What You Have After 24 Hours
| Asset | Quantity | Status |
|---|---|---|
| Company world model | 1 (continuously updating) | Live |
| ICP document with scoring | 1 | Complete |
| Competitive battle cards | 5 | Complete |
| Blog articles | 5 | Published or queued |
| LinkedIn posts | 15 | Scheduled |
| Outreach sequences | 3-5 variants | Active |
| CRO audit report | 1 | Complete |
| Email nurture sequence | 1 | Ready |
| Target account list | 50+ scored | Live |
Compare this to the traditional timeline: 2-3 months to hire a marketing team, 1-2 months for them to ramp, 1-2 months for first campaign results. Orbitable compresses that to 24 hours.
What Happens After Day 1
Day 1 establishes the foundation. From day 2 onward, agents shift into continuous execution mode:
- Content squad publishes daily across all channels
- Sales squad runs outreach sequences 24/7
- Research squad monitors competitive and market changes
- Customer squad tracks engagement and health signals
- Ops squad reports on pipeline and attribution weekly
You shift from building to directing. Instead of creating content, you set content strategy. Instead of writing emails, you approve outreach approaches. Instead of researching competitors, you review intelligence briefs.
The world model compounds daily. By day 30, your agents have accumulated thousands of data points about your market, competitors, and buyers that no human team could assemble.
FAQ
Do I need to prepare anything before pasting my URL?
No preparation is needed. The agents work with whatever is publicly available on your website. However, having a clear idea of your target market and key differentiators will help you refine the auto-generated world model faster in the first conversation session.
What if the agents get something wrong in the initial build?
This is expected and easy to fix. Simply tell the relevant agent what needs correcting in natural language. "Our pricing starts at $29, not $49" or "We don't target healthcare companies" — the world model updates instantly and all downstream work adjusts.
Can I use Orbitable alongside my existing marketing tools?
Yes. Orbitable complements your existing stack. Content can be published to your CMS, outreach sequences can integrate with your email platform, and reports can feed into your existing dashboards. The agents produce outputs in standard formats that work with any tool.