Agency Plan or Team Plan: Which Fits a GTM Consultancy
Buy the Agency plan ($1,999/mo) if your consultancy runs more than five client engagements at once, needs the Dock for client-facing review, or wants seat costs to fall as you add consultants. Buy the Team plan ($349/mo) only if you're a solo or two-person practice managing five or fewer worlds and reviewing every deliverable internally before it goes to the client. Everything else in this decision follows from those two thresholds, not from a feature you'll use once a quarter.
Team plan vs Agency plan, feature by feature
Here is the full delta. Nothing below is a guess, it's what each plan actually includes.
Seats and worlds are hard caps on both plans. Extra seats can be bought on either plan; extra worlds cannot be bought on either. That last point is the one most consultancies miss, and it's the one that actually decides this.
Why worlds decide this before price does
A world is the full context set an agent squad works from for one account: ICP, brand voice, products, competitors, and an uploaded knowledge base. Every agent in the fleet shares that one world per customer, which is why work compounds instead of resetting for every task. For a consultancy, a world is effectively a client.
Team gives you 5 worlds. If your consultancy has one world for its own GTM and four client accounts, you're already at the ceiling. Sign a fifth client and there's no upgrade path within Team, because worlds aren't sold as an add-on the way extra seats are. Agency's 25 worlds gives a consultancy running a real client roster room to grow into the next tier (Enterprise, the only uncapped plan) rather than hitting a wall at client number five.
Why the Dock changes the maths for client work
The Dock is the surface your client actually lives in: they see what's waiting, mark it up with pins on the draft, send it back, approve into a Library, and raise new requests with SLA targets attached. For a consultancy, that's not a nice-to-have feature, it's the review workflow you'd otherwise be running over email and calls.
On Team, the Dock is a $49/mo add-on, which brings the effective monthly cost to $398/mo. On Agency, it's included. Worth noting: reviewing work never costs credits on either plan, so once you have the Dock, client approval cycles don't drain your credit pool regardless of how many rounds of markup a deliverable goes through. The Dock question isn't about cost inflation, it's about whether you want that surface for clients at all. If you do, and most consultancies will, Agency includes it for free where Team charges for it every month.
Credits: what actually gets consumed running client work
Credits meter agent work: running the GTM plan's 26 agent steps across its 6 phases, executing a playbook from the library of 22, or triggering one of the 9 schedule templates all draw from the same monthly pool. That pool is shared across every world on the account, not allocated per client.
Run four clients through GTM plans and playbooks concurrently out of a 15,000-credit Team pool and you'll deplete it faster than a single-client user would, since it's still one bucket. Agency's 80,000 credits is roughly 5.3 times the Team allocation, sized to match the 5x jump in worlds. There's no overage billing on either plan: when credits run out, the specific work pauses until a prepaid credit pack tops it up or the month resets. For a consultancy with a client deadline mid-cycle, a mid-project pause is a service risk worth sizing for in advance, not something to discover on day 20 of the month.
Seats and headcount: when extra seats catch up to a plan upgrade
Take a six-person consultancy running four client accounts, each with a client seat for Dock access. That's 10 seats. On Team, that means the 5 included seats plus 5 extra at $79/seat/mo, which is $395 on top of the $349 base, plus the $49/mo Dock add-on: $793/mo total. Agency includes 10 seats and the Dock at $1,999/mo flat, so on seats and Dock alone, Team with add-ons is still cheaper.
But that same six-person, four-client consultancy is already sitting at the world ceiling (4 client worlds plus 1 for the agency's own GTM equals 5). One more client signed forces the Agency upgrade regardless of what the seat maths says. In practice, seat cost rarely tips the decision by itself; the world cap and the credit ceiling do that first, and cheaper per-seat pricing on Agency ($49/seat/mo vs $79/seat/mo) is the thing that makes the eventual move cheaper to sustain, not the reason to move.
When the Team plan is still the right call
If you're a solo or two-person practice running three or four client engagements, doing deliverable review yourself or over a call rather than through a client-facing surface, and staying comfortably inside 15,000 credits a month, Team at $349/mo (or $398/mo with the Dock add-on) is the correct plan. Moving to Agency early means paying for 25 worlds and 80,000 credits you won't use for a year or more, and 10 seats when you need three. The moment a fifth client signs, or a client asks to review and approve work in a shared surface rather than by email, that calculation flips, and Agency is worth the jump at that point, not before it.
FAQ
Can I buy extra worlds on the Team plan?
No. Extra seats can be purchased on Team ($79/seat/mo) and Agency ($49/seat/mo), but worlds are not sold as an add-on on either plan. If you need more than 5 worlds, the only paths are Agency (25 worlds) or Enterprise, which is uncapped.
Does reviewing client work in the Dock cost credits?
No. Reviewing work never costs credits on any plan. Only the agents actually producing or revising the work draws from your monthly credit allocation, so client markup and approval cycles in the Dock don't add to your usage.
What happens if a consultancy runs out of credits mid-project?
Work pauses until a prepaid credit pack tops up the account or the monthly allocation resets. There's no overage billing, so nothing charges automatically, but a mid-project pause can put a client deadline at risk if you haven't sized credits to your active client load.
Is the Dock available on the Team plan?
Yes, as a $49/mo add-on. On Agency and Enterprise, the Dock is included at no additional cost, which matters most for consultancies that use it as the primary client review workflow rather than an occasional feature.
Can the Founder plan work for a small consultancy?
Not for one serving external clients. Founder gives you 1 seat and 1 world, which fits a single practitioner running their own company's GTM, but a consultancy needs a separate world per client account, which Founder's single-world limit doesn't support.